We share our knowledge
Seafood is not just a supplier, we are a knowledge partner. We are happy to educate your staff, so you can create more satisfied customers and guests.
Fish and seafood are delicate products that require careful and competent handling, from catch to serving. By sharing our deep industry knowledge, we help your staff handle, present, and sell seafood with confidence and pride.
What the workshop gives you
Better handling
The right cold chain, proper storage, and correct hygiene for optimal shelf life and quality.
Increased product knowledge
Knowledge of species, seasons, origin, and cooking methods.
More secure staff
Employees who dare to recommend, answer questions, and generate additional sales.
More satisfied customers and guests
When the staff know their craft, it shows in every meeting.
Reduced waste
Better handling results in less waste and better profitability.
How it works
01
We will book a time that suits your business
02
The workshop is held on-site at your premises, in your fish counter or your kitchen, or at another agreed-upon location
03
Practical sessions are interspersed with theory on products, handling, and sales
04
You will gain tools and knowledge that make an immediate impact on your everyday work.
Book workshop
Do you want to increase the knowledge of your staff and create greater job satisfaction at the fish counter? Contact us and we will tailor a program that suits your needs.

Birger Wikström
+46 766 – 77 45 12
birger.wikstrom@sjomatgroup.se
We shall be the obvious full-service provider of seafood
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